March 16, 2013

The Audacity of whY

Human evolution, invention, medicine, technology and relationships would have stood still without disruptors posing that simple, powerful question 'why?'.

There is no-one more curious, no greater disruptor, than a teen on a mission. They prod, poke and dissect their worlds around them until they are confronted with answers - or mysteries - that capture their imaginations. Nothing else will do.

It could be said that Generation Y is more like Generation 'Why?' as they turn over established regimes, age-old thinking, and timeless truths, through social media, the power of crowds and an unswerving belief that they have the right to know 'why?'

Meet the trail-blazers leading a global 'whY' revolution and be prepared to have your perceptions turned upside down.



Special thanks to our 2013 Partners